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Serving Sri Lanka

This web log is a news and views blog. The primary aim is to provide an avenue for the expression and collection of ideas on sustainable, fair, and just, grassroot level development. Some of the topics that the blog will specifically address are: poverty reduction, rural development, educational issues, social empowerment, post-Tsunami relief and reconstruction, livelihood development, environmental conservation and bio-diversity. 

Thursday, April 14, 2005


News Archive - Millennium Campaign: "TakingITGlobal launches monthly theme page on the Millennium Development Goals

TakingITGlobal Press Release

Toronto, Canada, March 31st 2005 - Think that a computer card game, e-cards, and online blogs can help end global poverty?

TakingITGlobal (TIG) does. In partnership with the United Nations Millennium Campaign, TIG aims to empower young people to add their voice to the global fight against poverty, and campaign for the achievement of the Millennium Development Goals in their local community.

Developing a comprehensive MDG Campaign Kit including an action guide, brochures, bookmarks, stickers and postcards, are among TIG's partnership contributions. Further, TIG is soliciting articles about the Goals from its 80,000 plus members through a team of regional youth editors based in different parts of the world. However, the most significant component is TIG's launch of an MDG monthly theme and web portal on April 1, 2005: mdg.takingitglobal.org

The theme's unique technology informs, inspires, and involves users. There's an MDG Card Game where players have to match 8 pairs of virtual cards (each pair presenting one Goal), and answer trivia questions about the Goals in order to win a prize pack. Plus, there are MDG e-cards to e-mail to raise awareness about the MDGs and lobby governments to achieve them, and important background and statistics are on the site, too.

Action Blogs give active young people the chance to post updates about the action they are undertaking to help achieve the MDGs, and others to find an idea that suits them.

The web portal will be translated into four languages: French, Spanish, Arabic and Russian. This gives the greatest amount of the world's youth accessibility to the activities.

"I can't find words matching my own excitement about being a part of such a project," said Olexi Kuzmenko, who is based in Ukraine and part of TakingITGlobal's team to engage young people on the ground to become actively involved around the MDGs.

About TakingITGlobal: TakingITGlobal is an international organization, led by youth, empowered by technology. TIG brings together young people in more than 200 countries within international networks to collaborate on projects addressing global problems and creating positive change. TakingITGlobal's main program, the TakingITGlobal.org online community, now receives over 45 million hits per month. Founded by young Canadians in 2000, TIG has launched projects with six UN agencies, and is supported by several major corporations, including HP, Microsoft, and RBC Financial Group.

About the Millennium Campaign: The Millennium Campaign was launched in October 2002 to encourage citizens around the world in their efforts to hold governments to account for the promises they made at the September 2000 Millennium Summit, where government leaders from the highest political level of every country in the world agreed to a set of eight time-bound targets that, when achieved, will end extreme poverty across the planet. Working at both the national and international levels, the ambition of the Campaign is to inspire a global movement to achieve the Goals and eradicate extreme poverty by 2015."

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